SPA Sales Masterclass - "Performance Coaching" - Thursday 11th June

Event Overview

The SPA's retained sales experts, SBR Consulting, will be running the next member-only Sales Training Masterclass on Thursday 11th June from 09:00am on Zoom.  

This 90-minute online Workshop will be hosted by Hugo Diamond at SBR, a new face to many SPA Members, and will look at "Performance Coaching".  This Masterclass is specifically designed for those leading and managing a sales team and will cover:

• Using AI throughout the sales process to increase effectiveness
• Navigating difficult conversations and overcoming obstacles/objections
• Articulating value during times of elevated pricing.

Key takeaways will include:

• How to apply AI tools to improve sales planning, insight, and execution
• Practical techniques for handling objections and navigating challenging client conversations
• Strategies to clearly articulate value and justify pricing in competitive or inflationary markets
• Coaching approaches to help sales teams build confidence and consistency in complex sales situations

SPA Members can book their place by clicking THIS LINK which will take you to ZOOM registration

• This Sales Training Workshop is provided FREE to members with a 2026 SPA annual subscription. 
• Places must be booked in advance.
• Places are limited. 
• Training is relevant to both Sheet Plant Converters and Suppliers. 
• Attendance of previous SPA Sales Training is NOT a pre-requisite.
• SPA Members can access recordings of previous SPA sales masterclasses in the member Video Vault.

After registering, you will receive a confirmation email containing information about joining the meeting.