"I am not a great reader, but I could not put this book down!" Tim Gray, Chairman - The Future Normal by Henry Coutinho-Mason
Amazon Review - The Future Normal:
"At the beginning of each chapter, The Future Normal asks the most powerful question there is: what if? But more than just posing those two words and letting them hang, the authors take us on a tour of the state of potential and possibility, nudging us to our own inquiry, understanding, and, ultimately, coherent action at a time when nothing is more crucial to us and the future of our society."
Henry Coutinho-Mason, one of the world's leading authorities on trends and innovation (and co-author of "The Future Normal"), aimed to demystify Artificial Intelligence (AI) and emphasise potential benefits for delegates at SPA 108th Conference last month.
Whilst at Conference, Henry signed a number of copies of his book for the SPA and these are now available to SPA Members at a cost of £20 each.
You can collect your pre-paid books at SPA 109th Conference in Tewkesbury on 17th June - or have them posted (cost of c.£5 per book).
"I read 3 chapters while I travelled home on the London tube after attending the Two Sides POWER OF PRINT event in November last year. Fantastic insights. A very readable book"
— Neil Osment, NOA Ltd
"Oh wow, my girls were amazed by Henry's book, especially the section on Roblox. We've just had an hours discussion about all the future AI topics in there - very engaging book"
— Managing Director, SPA Supplier Member
“It's easy to be daunted by the possible strangeness of our future. But fear not – with The Future Normal as your fascinating guidebook, asking the questions you didn't even know you had, you will see fresh new perspectives as to the exciting dawns we all aspire to.”
— Sian Sutherland, Founder, A Plastic Planet
The Future Normal will simultaneously open your eyes and expand your mind. It will help you see the future first — while awakening you to the possibilities that future holds. This essential book will inspire you to push beyond asking “What’s next? and begin asking, “What if?”
— Daniel H. Pink, #1 New York Times bestselling author of Drive, When, and The Power of Regret
“While we can’t predict the future, Henry and Rohit look at the signals that do contain it. Essential reading for any one wondering about what’s next.”
— Ben Page, CEO, IPSOS
“An important book which brims with optimism, imagination and practical ideas"
— Julia Hobsbawm, author of The Nowhere Office
"The Future Normal is a collection of thought-provoking concepts and scenarios packaged in a digestible framework. Rohit and Henry have created a new blueprint and discussion guide here for companies and leaders across all industries to use for future business and strategy planning.”
— Anneliese Olson, Former Senior Vice President, Hewlett Packard
"Future Normal is a helpful canter through what the coming years may hold, asking the right questions and feeding our imaginations for a positive tomorrow."
— Azeem Azhar, author of Exponential View